The National Bike Challenge is on!
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Start your Pedals, America – The Get Up & Ride
National Bike Challenge Is On!
New online competition will engage and connect bicyclists from coast to coast.
Washington, D.C. – March 21, 2012 – Launched today by a powerful alliance of the Kimberly-Clark Corporation, the League of American Bicyclists, Bikes Belong and Endomondo, the National Bike Challenge aims to inspire and empower millions of Americans to ride their bikes for transportation, recreation and better health.
The Challenge is simple: Sign up as an individual or as a team, log your miles, share your stories and encourage others to join you. Riders will compete for prizes and awards on the local and national level, including a Grand Prize trip through California wine country from Trek Travel. Already, organizations in 26 states have committed to participate and have started warming up for the May 1 start date on the Challenge website: nationalbikechallenge.org.
“The League is excited about this unique opportunity to share the many benefits of bicycling and offer a fun, engaging entry point for new riders,” said Andy Clarke, President of the League of American Bicyclists. “There’s nothing like riding a bike with your friends and colleagues and the National Bike Challenge will create a new social network of cyclists stretching from coast to coast.”
The online initiative was piloted by Kimberly-Clark (K-C), Endomondo and the Bicycle Federation of Wisconsin in 2011. The idea was sparked by K-C research engineer, Rob Gusky, and Kimberly-Clark extended the competition to its 57,000 global employees. The Challenge proved to be a great team building and wellness activity for K-C’s sustainability efforts globally. Participating K-C employees logged 357,739 miles globally, with U.S. employees pedaling 182,210 miles. The success in Wisconsin led to a bigger vision: Taking the challenge to the national level.
“We’re pleased to be the national sponsor of the Challenge as it supports the wellness of our employees and the communities we serve, while contributing to improved air quality by replacing car travel with clean, healthy bicycle trips,” said Jan Spencer, K-C’s senior vice president of continuous improvement/procurement/ sustainability. “This year, K-C is providing an extra incentive for our global team members: The Kimberly-Clark Foundation will donate 10 cents to the League of American Bicyclists for every mile logged by a K-C employee during the 2012 Challenge.”
The platform for the National Bike Challenge was created by Endomondo, a social fitness network with 7.5 million users worldwide. “Riding a bike for transportation is among the top five activities for our European users, and we look forward to helping expand this kind of biking in the U.S. with this campaign,” said Mette Lykke, Co-Founder of Endomondo. “Logging your miles is easy and the social interaction with co-workers, family and friends really makes it fun and motivating to get up and ride.”
“Bikes Belong is delighted to be a part of the National Bike Challenge, which provides all the tools to help more people ride bikes more often,” said Bruno Maier, vice president of Bikes Belong. “We’re looking forward to seeing all the different types of riders who participate. The Challenge is a great way to encourage people to live healthier lives.”
The Challenge runs from May 1 to August 31, 2012, but the public is invited to sign up now and get warmed up. For more information, visit http://www.nationalbikechallenge.org. Join us at facebook.com/nationalbikechallenge.
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@Dirt 19402 wrote:
Welcome back, sir! This challenge is a marathon, not a sprint. You’ll be in the thick of things very soon. See you on the trail soon!
Sure enough, and there you were this morning!
@consularrider 19464 wrote:
Sure enough, and there you were this morning!
Awesome to see you, sir. Some time I need to run into you when we’re going the same direction so I can get a sighting photo.
SlowTriGuy and I had a great ride in this morning. It was lovely out.Rock on!
Don’t blink! The Bike Arlington B and C teams are actually tied in points.
3217… I know that will change many times during the day. This is pretty cool.
@dbb 19482 wrote:
While Dirt may have suggested that this was a marathon, not a sprint.
I’m reasonably sure I will not be keeping up this kind of pace until August 31. I do tend to put in serious miles over the summer. You’ll see me relaxing the mileage a bit after June 30 (Total200). I’ll also likely be doing minimal riding when I’m on vacation for a few weeks.
That said, I don’t really sprint for any reason. Pretty much everything is a marathon.
It is nothing but good that the Bike Arlington teams are doing well.
@Dirt 19466 wrote:
Awesome to see you, sir. Some time I need to run into you when we’re going the same direction so I can get a sighting photo.
SlowTriGuy and I had a great ride in this morning. It was lovely out.It was great to run into you and ride together a bit this morning! Thanks for the great chat, and for letting me boggle over your front wheel…
I won’t be piling up any miles early next week
A business trip will keep me off the bike; I guess that means I need extra miles Saturday!
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