Fresh Bikes: Brilliant or Crazy?

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  • January 18, 2013 at 2:32 pm #960289
    txgoonie
    Participant

    My friend did that commercial actually:-) We were watching, not knowing it would be on, so it was a pleasant surprise. In fact, we thought it seemed like an ideal time for Giant, Specialized, Cannondale — anyone other than Trek really — to buy some ad time!

    January 18, 2013 at 3:14 pm #960296
    DaveK
    Participant

    Absolutely brilliant time to put a bike shop commercial on.

    January 18, 2013 at 4:08 pm #960304
    Dirt
    Participant

    I stopped by the shop on my way home last night to buy my weekly pound of Skratch Labs secret drink mix and was talking to Scott about the commercial. It was brilliant. I do love that shop. :D

    January 18, 2013 at 5:09 pm #960316
    ShawnoftheDread
    Participant

    I propose a third option: obvious. It’s a too-obvious connection to a target audience to be considered brilliant. More of a no-brainer, IMO.

    January 18, 2013 at 6:36 pm #960332
    PeteD
    Participant

    @ShawnoftheDread 40993 wrote:

    I propose a third option: obvious. It’s a too-obvious connection to a target audience to be considered brilliant. More of a no-brainer, IMO.

    Well, I know there are folks on here that are risk analysis folk, but I’m guessing Freshbikes figured the obviousness outweighed the risk.

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