@creadinger 125091 wrote:
Judging by most of the questions, they clearly just haven’t even considered alternatives beyond metro, or driving. Would it be too short notice for WABA to organize a fall BTWD? Maybe these people could think outside the box for a second.
Or WABA/BikeArlington could just make a bazillion fliers/postcards and give them out to people as they board at the close-in stations.
Just that might get some to think twice. Then create a custom web page with information specific to that Metro station.
Or how about organizing convoys? “Ballston bike convoy leaves Ballston for DC on the 1/2 hours: 7:00, 7:30, 8:00, 8:30” Do it every day for a week so people see it on Monday/Tuesday and it gets in their head. Then they might try it on Thurs/Fri.
Signs/banners, etc. “Don’t get trapped in the Metro madness. Meet here for bike convoy to Rosslyn/DC”
Then move it to VA Square the next week, etc.
This seems like a golden opportunity to reach people who have never heard of WABA or BA and provide them with real, tangible value that will have an immediate positive impact on their personal lives.
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