Another Spring, Another Street Smart Campaign

[Terpfan]

Good column and I think you’re right about education on distracted driving. The study the other day about fatal accidents higher right around 4/15 and that rate being on part with Superbowl Sunday further leads me to the belief that the problem isn’t based necessarily on the trait as much as it is the combination of factors stress/late night, late night/alcohol, etc. So the real education is just how dangerous a vehicle is and from our perspective that it’s really not worth daring that danger. The ‘text-walker’ ads I saw in the Metro that were somehow tied to orange juice weren’t actually a bad idea as they were a subtle reminder that things can happen to you while you’re distracted.

[KLizotte]

I think a lot of the attitudinal change has to start in the schools, esp with high schoolers about to get their driver licenses. Similar to what has been done to change attitudes about drinking and driving and wearing seat belts. Got to get them while their young (plus they can embarass their parents into behaving better). I was shocked the other day when I saw some teenagers at a coffee shop go outside to take their phone calls; none of the adults were doing that.

[Author]

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