Such a PSA fits in well with the industry playbook on “jaywalking.” It’s all part of automakers’ successful efforts to shift the blame to the buffoons killed by drivers.
For those not familiar with the history of the term, take a look at:
https://www.vox.com/2015/1/15/7551873/jaywalking-history
The emergence of so-called jaywalking is covered also in Climate Town’s must-watch video, How the Auto Industry Carjacked the American Dream.
https://www.youtube.com/watch?v=oOttvpjJvAo
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