On the way to work this morning, I participated in a focus group. Like most focus groups, I had no idea who was paying for it or what their agenda was. Turns out, BP (yeah the Gulf oil spill BP) was testing some new public communication strategies to help me (actually you too) understand they’d done a great deal in the Gulf and we all should be appreciative. Alas, I might have been less appreciative than they hoped.
The good news is that the $125 I got for the focus group might be the first BP dollars that go to the Climate Ride! It will be going in the next donation I make. Seems only fitting the oil industry should help with cycling advocacy.